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Why do I need to register a domain name?

Registering a domain name for your business or organization is essential to your marketing efforts. A domain name gives your business a unique identity on the world wide web. Many Internet providers offer you a directory on their own domain. These hosted pages would look like this: is not only difficult to remember, but it does not reflect the unique nature of your business or homepage. In addition, your provider gains valuable advertisement from your site since its name always shows up when people visit your site. Finally, if your host goes down, then so does your site and maybe your business!

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